The Chicago Cubs are in a bad way right now.
This time last week, morale was at an all-time high around Wrigley Field. The bats were cracking. The St. Louis Cardinals were losing. Staff members were building homes for home run balls.
Things have since taken a turn. Now the Cubbies face elimination at home on Wednesday night after going 0-3 against the New York Mets in the NLCS.
The bats are silent. Everyone is sad. Cameras have grown inexplicably close to Joe Maddon's face.
So yeah—the Back to the Future fairy-tale ending #brand managers wanted for the Cubbies in 2015 is quickly fading back into a pumpkin. Even Siri, kindly phone-bot she is, seems to have lost faith in a Cubs World Series win.
TSN's Bar Down Twitter account tweeted out a picture of Siri's response to a timely salutation on Wednesday. After wishing Siri a "happy Back to the Future Day" (which it most certainly is), Apple's snarky "personal assistant" answered with a Cubs joke.
This is a real thing. I tried it on my phone, and after a couple of attempts, I got Siri to smack-talk the Cubs.
I doubt the gloomy outlook is based on up-to-the-minute playoff prognostication. More likely, it was programmed months ago, long before the "We are good" movement reached critical mass and the prospects of a Cubs World Series win became an actual thing worth considering.
But if you're a Cubs fan currently locked in a desperate battle against hopelessness (so, all of them), this is another thing to pocket and make note of in case Chicago somehow pulls off a dramatic turnaround.
You'll show them yet! It's not over until it's over!*
*(It's probably over.)
Dan is on Twitter. He just wants one last Schwarber bomb. Just to watch it and feel its strength.