Bill Belichick Calls Snapchat 'Snapface,' Remains King of Not Understanding Tech

As we've covered before, the most pivotal aspect of being a great sports coach is not knowing how to use common electrical appliances.

That's the lynchpin. The decider of champions.

Almost every great American coach of the 21st century has this in common, and they make it a point to proudly recall their technological ineptitude to all who would listen.

It's a contest between them, really.

Your coach doesn't do Twitter? Well Kentucky men's basketball coach John Calipari doesn't know how to push buttons! Because he's the coachiest. 

Actually, despite his crippling, self-proclaimed tech-blindness, Calipari still has work to do if he wants to be as good a coach as the New England Patriots' Bill Belichick, whose consistency on the playing field is only matched by his dedication to mispronouncing popular social media platforms at every opportunity.

Belichick's been at this game for years, and Wednesday he gave us his latest, paradigm-shifting tech gem: Snapface.

ESPN's Mike Reiss noted the new invention. Belichick breathed the word into existence after Reiss asked him to clarify something the coach had mentioned earlier in the press conference.

"Did I hear you right that you said Sean Lee had visited you in Cleveland?" Reiss asked. "Or did I miss that? What was the connection?"

Seeing his opportunity to make a joke about distraction, Belichick let slip the dad-ism: "What were you, on Snapface there or whatever you're talking about?" Belichick responded.

Laughter abounded, as Belichick's love of mashing up social media platforms is now a well-documented pastime.

Other terms he's concocted in the past include "InstantFace," "MyFace" and "YourFace." So, really, this is just Belichick reminding everyone of his process. He's always growing as a coach—working, tweaking and evolving his willful ignorance of all post-zip-drive technology. 

If you can't slide the metal tab to wipe its memory, Belichick doesn't want to hear about it. Because he's the best in the business, and he takes his not knowing about new things seriously.

Dan is on SnapTweet or whatever the kids call it now.