USC, Nike Announce New 10-Year Contract Agreement, Unveil NIL Partnership

USC and Nike have been partnered for over three decades, and they will continue to stick together.

On Tuesday, USC Athletics announced a new 10-year extension of its all-sport partnership with Nike through 2036. The agreement also adds USC student-athletes to Nike's NIL roster, Nike Blue Ribbon Elite.

"USC and Nike have grown together for more than 30 years, and we are thrilled to continue one of the great partnerships in college athletics," Director of Athletics Jennifer Cohen said in a release. "From the outset, these two iconic brands have made history, outfitted legends, and powered victories for generations of Trojan student-athletes, and for all we have accomplished together already, we are all the more excited for what's to come. The impact of this extended partnership on our student-athletes, loyal fans, campus community, and the entire Trojan Family will be transformational, and we look forward to many more victories together in the years ahead."

The extension will "carry one of college sports' original all-school partnerships past into its fifth decade," the release stated. USC will also become the first school in the country outfitted with Nike Strength training equipment, and it will receive custom uniform collections for USC men's and women's basketball.