Shark Tank's Kevin O'Leary Wears Michael Jordan, LeBron, Kobe Card Necklace at Oscars on Video

Kevin O'Leary's new aesthetic is wearing exorbitantly expensive trading cards as necklaces. It's... a choice.

The Canadian investor and infamous Shark from the show Shark Tank showed up on the red carpet for the Oscars rocking a 2004 Exquisite Collection All NBA Access Pass card featuring Michael Jordan, LeBron James and Kobe Bryant.

Just a few weeks ago, he donned an autographed Jordan and Bryant trading card around his neck for the Actor Awards.

That card was worth $13 million, per CNBC's Laya Neelakandan. But hey, what's the cost of looking good? Or more accurately in this case, what's the cost of going viral?