Bills GM Talks 'Full Reset' With Keon Coleman After Joe Brady Hire, 'All Hands on Deck'

Buffalo Bills general manager Brandon Beane is ready to forget about the past with Keon Coleman following an underwhelming start to the wide receiver's NFL career.

In an interview on NFL Network (via Bobby Kownack of NFL.com), Beane cited Joe Brady's promotion to head coach and the arrivals of offensive coordinator Pete Carmichael Jr. and receivers coach Drew Terrell as moves that will help give Coleman a clean slate.

"I think there's a new energy and its Year 3, and we're gonna hit the full reset with Keon," the GM said. "Keon had a very good offseason last year, and honestly he had a very good training camp. We played the Ravens that first game. He had 100 and whatever yards, and just some things from a maturity standpoint after that, but Keon has said all the right things.

"I give him this, he's very accountable. He's never made excuses. We're all hands on deck. We're all going to do our part. And I know Joe and those new coaches are very excited for what is in store for Year 3."

Coleman has 67 catches for 960 yards and eight touchdowns through his first two NFL seasons. His production has been lacking, and Beane's remark about "just some things from a maturity standpoint" speaks for itself.

Coleman's tenure took another turn during Buffalo's press conference after the firing of coach Sean McDermott.

Following a question to Beane about the state of the wide receiver room, team owner Terry Pegula interjected to basically say the front office wasn't the driving force behind selecting the 2024 second-rounder in the first place:

Coleman's value is at a point where it would probably be hard for the Bills to find a worthwhile trade. He has two years left on his rookie contract, too, which is a massive bargain when elite wideouts are making $30 million-plus annually.

Having the 22-year-old become a viable No. 1 option is clearly the optimal outcome for Buffalo because of his age and modest price. He might only have one more season to prove himself, though, before the organization takes a harder look at his future.