Curt Cignetti Honored on Chipotle Menu With Signature 'I Win' Bowl After Indiana's CFP Title

Chipotle is celebrating Indiana football's national championship with a new menu item in honor of Hoosiers coach Curt Cignetti.

The company has added an option to order Cignetti's "I Win" bowl, which features brown rice, chicken, black beans and guacamole, according to Front Office Sports.

The promotion follows the publication of a profile by the Wall Street Journal's Laine Higgins which detailed Cignetti's regular Chipotle order.

"Cignetti, 64, is such a fierce creature of habit— even by the maniacal standards of college football coaches— that he eats the same burrito bowl every single day of every single week, except when his team is traveling," Higgins wrote. "He orders rice, beans and chicken, skips the rest of the toppings, but adds a side of guacamole."

That profile apparently got the attention of Chipotle. A company spokesperson told Higgins in an email that Chipotle was "aware of Coach Cignetti's fandom and have been in contact with his management."

Chipotle is also running a buy-one-get-one-free deal at store locations in Indiana on Thursday in celebration of the Hoosiers' victory this week.

Cignetti orchestrated one of the greatest program turnarounds in college football history when he joined the Hoosiers after a 3-9 finish to the 2023 season.

He led Indiana to a 11-2 record and debut College Football Playoff berth in 2024, then capped off a 16-0 run in 2025 by claiming a 27-21 win over Miami in Monday's national title game.