Cheez-It Reveals Full Concession Menu for Texas vs. Michigan Citrus Bowl in Photos

The Pop-Tarts Bowl has some company in the headline-generating college football postseason games with culinary connections.

Michigan will face Texas in the Cheez-It Citrus Bowl on Wednesday, which is a notable matchup between SEC and Big Ten powerhouses. But the food may draw more attention than the football itself.

The bowl game released a special Cheez-It game day concession menu Tuesday, and it featured Cheez-It crusted turkey legs, Cheez-It walking nachos, a loaded chili Cheez-It crunch dog, a Cheez-It burger and a Cheez-It pizza.

What's more, there will be a Cheez-It sampling bar with 10 different flavors:

There will even be a Cheez-It theme along the sidelines:

As for the game, it will be a showdown between teams that entered the season with College Football Playoff aspirations but failed to live up to expectations. Yet Wednesday's matchup is an opportunity to build some momentum heading into the offseason with the hope of improving in 2026.

Michigan will have a new head coach next season in Kyle Whittingham, so it surely wants to start a new era with a notable bowl victory as well.