Cheez-It Sampling Bar on Citrus Bowl Concession Menu Featured in Photo

The Cheez-It Citrus Bowl isn't for the faint of heart if you happen to be lactose intolerant.

Fans who attend Wednesday's game between Michigan and Texas at Camping World Stadium in Orlando, Florida, will be treated to a Cheez-It sampling station. Ten varieties of the snack cracker are available:

Not surprisingly, Cheez-Its are a key component in some specialty concessions as well:

Bowl organizers are even letting Bevo, the Longhorns' iconic live mascot, get in on the fun. According to ESPN's Dave Wilson, officials commissioned a cake for the steer that resembles a Cheez-It cracker.

What better way is there to prepare for ringing in the new year than watching some football as you enjoy a Cheez-It-seasoned turkey leg?