Tennessee Football Debuts Jack Daniel's-Themed Tickets for 2015 Season

Embracing the Tennessean passion for fermented grain and highly specialized liver conditioning, the Tennessee Volunteers football program has gone with a Jack Daniel's theme for its 2015 season tickets.

The team posted an image of the new-look tickets to Instagram on Monday night. It's like you can already see them collecting on the hulls of the Vol Navy.

So far, the reception to the new look has been generally warm:

I'm all for the new layout. Any time a school is upfront about what fuels its fanbase, it's a good thing. The Volunteers are just giving their people what they want, which, as history indicates, is more whiskey.

So much whiskey.

Dan is on Twitter. Mama always said if you're gonna be in the SEC, you gotta be good or you gotta have whiskey.