New Concession Menu Revealed for Cheez-It Citrus Bowl Featuring $25 Crusted Turkey Leg

The Citrus Bowl is celebrating its fourth year with Cheez-It as its naming sponsor with a cracker-themed concession stand option.

The upcoming New Year's Eve matchup between No. 18 Michigan and No. 13 Texas at Camping World Stadium will feature Cheez-It encrusted turkey legs, the bowl announced Wednesday.

The turkey leg will cost $25, according to Forbes' Tim Newcomb.

The bowl previously announced that the game would also be re-introducing Cheez-It mascot Prince Cheddward, who had previously been retired.

The Citrus Bowl has been held since 1947. The 2025 edition will feature a matchup between two young star quarterbacks in Michigan's Bryce Underwood and Texas' Arch Manning.

Both Texas coach Steve Sarkisian and Michigan coach Sherrone Moore said they see the bowl as an opportunity to prepare for 2026 after missing out on the playoff this fall.

The 80th edition of the game will kick off at 3 p.m. ET on Dec. 31 on a nationally televised broadcast by ABC.