Cleveland Cavaliers superstar LeBron James has always prioritized building a global brand, and he is expanding his reach in the entertainment industry as part of a new partnership with Warner Bros.
BusinessWire.com posted a news release Wednesday, indicating James is teaming with Warner Bros. Entertainment to produce original ideas for projects across film, TV and digital content mediums.
Warner Bros. Chairman and CEO Kevin Tsujihara spoke about the agreement with James:
LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment. The combination of LeBron's global media presence and Warner Bros.' unmatched production and distribution expertise is a big win for fans everywhere. We're excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.
James talked about his penchant for films and displayed an evident passion for telling stories in his comments about his latest off-court venture:
Connecting with my fans and telling meaningful stories have always been my passion. In everything I've done, from Nike commercials to Uninterrupted and Survivor's Remorse, it's always about connecting with people of all ages and providing unique content they can all enjoy...And I've always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can't wait to see what we come up with.
James responded to a Twitter user who asked if he would be doing Space Jam 2:
This agreement with Warner Bros. comes on the heels of Universal Pictures' release of the film Trainwreck, which raked in $30.1 million for its opening weekend and holds an 85 percent "Certified Fresh" approval rating on Rotten Tomatoes.
The Judd Apatow-directed comedy is fronted by star screenwriter Amy Schumer and renowned comedian Bill Hader, but it also serves as a showcase for James' acting talents—albeit as a fictitious version of himself.
Trainwreck's critical success and James' performance suggests he has a bright future in film.
James is also an executive producer for the Starz original TV series Survivor's Remorse, and he provides sports fans with inside access to his life through Bleacher Report's Uninterrupted. Whenever James does leave the hardwood for good, he'll seemingly be keen on continuing to entertain the masses across numerous platforms.
The King has enjoyed immense success of late, by all accounts.
After appearing in four consecutive NBA Finals with the Miami Heat and winning two championships, James returned to his hometown Cleveland Cavaliers and led them to the Finals once again. The 30-year-old will do his best to deliver a long-awaited title to Cleveland before the end of his playing days.