Auburn Unveils New Nike Uniforms in Video, Photos Before 2025 CFB Season

Two days after its apparel deal with Nike officially began, Auburn has unveiled its new football jerseys that will be used for the 2025 season.

The Tigers showed off their Nike threads in a video and photos on social media:

Under Armour had been the Tigers' official apparel partner dating back to 2006, but the school announced in April 2024 it was making the switch to Nike starting with the 2025-26 academic year.

Auburn's most recent nine-year deal with Under Armour that was signed in 2015 lost $8.6 million in value because it came with $10 million in UA stock to be paid out over the life of the agreement.

Per Eben Novy-Williams and Brendan Coffey of Sportico, the school's bet on Under Armour continuing to grow right around the time it was trading at an all-time high price.

As the deal with Under Armour came to an end on July 1, Auburn posted a thank you video with the football team's standout moments during the 18-year partnership between the two brands.

Financial details of the deal between Auburn and Nike are not publicly available. Matt Cohen of AL.com noted in May 2024 the contract was negotiated between Nike and Auburn's athletics foundation, Tigers Unlimited, so it is not subject to public records.

With Auburn officially a Nike school now, it joins fellow SEC programs Alabama, Texas, Florida, Arkansas, Georgia, LSU, Kentucky and Mississippi in wearing the Swoosh logo.