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Lakers' LeBron James Becomes 1st Male Athlete to be Barbie 'Kenbassador' Doll

Adam WellsApr 9, 2025

LeBron James is Kenough.

The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" complete with his own doll created by Mattel.

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Per Mattel Creations' website, the doll was created in collaboration with the LeBron James Family Foundation and will embody his "his signature elevated streetwear style" with an array of different outfits.

The various outfits and accessories available include an "LJ" varsity jacket with patches of the state of Ohio, LeBron James Family Foundation crown logo and James' signature No. 23 on the sleeves; a "We Are Family" t-shirt; blue and white Nike Terminator sneakers and Beats headphones.

The Athletic's David Betancourt noted the James doll is one inch taller than the traditional Ken doll.

James joins a list of celebrated athletes who have had their likeness immortalized by Mattel as part of the Barbie family.

WNBA legend Sue Bird and tennis icon Venus Williams were among nine female athletes who had Barbie dolls made in their image last summer as part of the company's Summer of Sports campaign and to honor the 65th anniversary of Mattel.

Fans will have the opportunity to purchase the James collectible starting on April 14. It will be available at select stores and online retailers for $75.

With any luck, James will team up with Ryan Gosling to perform a duet of "I'm Just Ken" now that the NBA legend is part of the Barbie family.

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