Under Armour Reveals New 'ECHO' Shoes and Release Date with Hype Photos

After being unveiled by Stephen Curry at the 2025 NBA All-Star Game, Under Armour's new "ECHO" shoes will be made available to everyone.

Under Armour unveiled its newest sneakers on Tuesday, which will be available worldwide on April 3 for $150, with an image that showcases the brand's continued evolution into sportswear and street culture.

Curry teamed up with Mansory, the Germany-based car modification firm, to debut a pair of custom Le Mansory Ford GT "ECHO" shows during All-Star weekend in San Francisco.

The color of Curry's custom-made sneakers was meant to honor his legacy in the Bay Area to coincide with the NBA holding All-Star weekend in San Francisco for the first ever.

Under Armour is touting its new "ECHO" shoes as being specifically designed for the next generation of athletes and culture drivers.

The design includes a multi-layered monofilament mesh upper for structure and breathability, an asymmetrical speed-lace system for a locked-in fit and HOVR cushioning for comfort and energy return.