Juan Cuadrado Transfer to Chelsea Gets Fiorentina Trending on Social Media
If you're a football club looking to trend on social media, you might want to try selling one of your players around deadline day to a huge Premier League club.
Juan Cuadrado's move from Fiorentina to Chelsea got the Italian club to the top of this week's social engagement trending rankings:
Also trending were Borussia Dortmund, who were boosted by plenty of chatter around Marco Reus in the buildup to the Germany star signing a new contract, and Atletico Madrid.
In the overall rankings, Barcelona remained in the top spot, with Real Madrid second. Arsenal dropped two spots, with Atleti entering the top 10:
In the ever-evolving sports industry, where far more fans are able to be captivated on a smartphone than in a stadium, Bleacher Report has teamed up with ListenFirst Media to keep a finger on the pulse of the digital arena. Every Wednesday, ListenFirst Media will provide Bleacher Report with its Digital Engagement Ratings for soccer clubs, a syndicated rating system for digital fan engagement—think decibel meter on the Jumbotron. ListenFirst Digital Engagement Ratings aggregate engagement data across the most critical and widely trafficked digital platforms to assess the level of fan engagement generated by the leading franchises.
