Real Madrid Replace Barcelona Atop Digital Engagement Rankings, West Ham Trend

Real Madrid are back on top in the digital engagement stakes, replacing their great rivals, Barcelona, in our weekly rankings.

Madrid were knocked out of the Copa del Rey by a Fernando Torres-inspired Atletico Madrid last week but bounced back with a 3-0 league win against Getafe.

Andres Kudacki/Associated Press

Elsewhere in the rankings, Chelsea and Arsenal climb a place while Liverpool slide in the opposite direction.

Bleacher Report has teamed up with ListenFirst to produce a new weekly ranking of the world's top football clubs based on their success in social engagement for the previous seven days.

The rankings represent a raw aggregate of daily engagement based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube.

In the trending stakes, we saw strong weeks for West Ham and Swansea and yet another good week for Turkish side Galatasaray.

In the ever-evolving sports industry, where far more fans are able to be captivated on a smartphone than in a stadium, Bleacher Report has teamed up with ListenFirst Media to keep a finger on the pulse of the digital arena. Every Wednesday, ListenFirst Media will provide Bleacher Report with its Digital Engagement Ratings™ for soccer clubs, a syndicated rating system for digital fan engagement. Think decibel meter on the Jumbotron. ListenFirst Digital Engagement Ratings™ aggregate engagement data across the most critical and widely trafficked digital platforms to assess the level of fan engagement generated by the leading franchises.