Messi's Barcelona Lead Engagement Rankings, Roma and LA Galaxy Trend Hard
It's been a high-profile week for both Barcelona and Real Madrid, with Lionel Messi all over the headlines and Cristiano Ronaldo picking up his third Ballon d'Or win.
Madrid took the honours there, but it's Messi and Barcelona who remain atop our weekly digital engagement rankings.
Bleacher Report has teamed up with ListenFirst to produce a new weekly ranking of the world's top football clubs based on their success in social engagement for the previous seven days.
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The rankings represent a raw aggregate of daily engagement based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube.
In the trending stakes, it was a big week for the Los Angeles Galaxy, who surely benefitted from the news Steven Gerrard will be playing for them next season in MLS.
Roma also saw a spike, almost certainly propelled by Francesco Totti's selfie celebration against Lazio (and perhaps also by the fact it's "Inside Roma Week" at Bleacher Report—read more here).
In the ever-evolving sports industry, where far more fans are able to be captivated on a smartphone than in a stadium, Bleacher Report has teamed up with ListenFirst Media to keep a finger on the pulse of the digital arena. Every Wednesday, ListenFirst Media will provide Bleacher Report with its Digital Engagement Ratings™ for soccer clubs, a syndicated rating system for digital fan engagement. Think decibel meter on the Jumbotron. ListenFirst Digital Engagement Ratings™ aggregate engagement data across the most critical and widely trafficked digital platforms to assess the level of fan engagement generated by the leading franchises.
