Derek Jeter always did a good job of keeping his personal life private during his 20-year career with the New York Yankees, but now he is giving professional athletes an opportunity to be open with their fans.
Jeter has created The Players' Tribune, a website that gives athletes a chance to say what they want without having to worry about their words being taken out of context.
Here's part of the letter Jeter put up on the website. It helps explain why he founded The Players' Tribune.
I do think fans deserve more than "no comments" or "I don’t knows." Those simple answers have always stemmed from a genuine concern that any statement, any opinion or detail, might be distorted.
So I’m in the process of building a place where athletes have the tools they need to share what they really think and feel. We want to have a way to connect directly with our fans, with no filter.
My goal is for the site to ultimately transform how athletes and newsmakers share information, bringing fans closer than ever to the games they love.
The former—yes, former—Yankees shortstop has worked with other athletes, editors and producers to make the site as good possible.
The Players' Tribune will include written pieces, videos, podcasts and player polls.
The website sounds like it could be a great way for professional athletes to be open with fans. Sure, social media sites such as Facebook and Twitter exist. However, there's only so much one can say in a tweet—140 characters to be exact.
Now that players will have a way to say what is on their minds without having to worry about their words being twisted, more athletes may take the opportunity to be honest. Jeter learned early in his career that he had to be smart with the New York media. If he would have had a site like this throughout his career, fans might have felt like they knew him a little better.