Pac-12 Football: Time Warner's Pac-12 Network Plan Built for Great Exposure

Erin Sorensen@erinsorensenContributor IAugust 10, 2012

TEMPE, AZ - OCTOBER 29:  The PAC 12 logo on the field during the college football game between the Arizona State Sun Devils and the Colorado Buffaloes at Sun Devil Stadium on October 29, 2011 in Tempe, Arizona.  The Sun Devils defeated the Buffaloes 48-14.  (Photo by Christian Petersen/Getty Images)
Christian Petersen/Getty Images

Time Warner Cable unveiled its plans for the new Pac-12 Network Thursday, according to MyDesert.com. The network, or more appropriately networks, will televise a total of 850 live events over the nine-month school year on the national network and six regional networks.

Regional networks are Pac-12 Washington (Washington and Washington State), Pac-12 Oregon (Oregon and Oregon State), Pac-12 Bay Area (Stanford and Cal), Pac-12 Arizona (Arizona and Arizona State) and Pac-12 Mountain (Utah and Colorado).

Out of the 850 events that will be shown annually, 35 of them will be football games. The network will launch Wednesday, August 15th and will provide a great deal of new exposure for the already popular Pac-12.

What was once a difficult task to find all football games on television will now not be an issue for Pac-12 fans that subscribe to Time Warner. In addition to the 35 games that will be shown on the network, the $3 million, 12-year contract with ESPN and Fox will also add another 44 nationally televised games for the conference.

The distribution for the network will reach approximately 40 million households, making the new plan a successful one for the Pac-12. Commissioner Larry Scott is a fan of the new plan and excited for it to get going.

“Gone are the days of regional broadcasts on ABC or Fox,” Scott told the Casa Grande Dispatch. “This is going to be a major change in terms of the national exposure and recognition our conference gets.”

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It will be an interesting first year for the Pac-12 Network, but the support behind it proves it will be on track for success. If anything, the exposure that will be brought to the conference will be outstanding. Time Warner Cable signing on and unveiling their plan just continues to sweeten the deal.

Time Warner's plan to host the network so prominently on its cable package for subscribers really sets everything in motion for the network. In addition to the TV exposure gained for the Pac-12, subscribers will also be able to log in online to Time Warner and stream live content there, similar to BTN2Go.com.

For Time Warner customers who would like the Pac-12 Network, it will be as simple as subscribing to the sports channels. The ease of access is also a benefit to Time Warner's unveiled plan. As of Thursday, Time Warner is the only cable provider in the desert with the Pac-12 Network, according to MyDesert.com, but with how successful the network is poised to be, it will only be a matter of time before DirecTV, Dish Network and Verizon FiOS sign on board.

Ultimately, the Time Warner's plan will be nothing but a benefit to the Pac-12 Network and its fans. For those who have Time Warner, check your cable provider for local channel listings.

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