Breaking Down New Nike Hyperdunk Plus Shoes
Another day, another new shoe being released by Nike.
This time the global juggernaut is rolling out the brand new Hyperdunk Plus sneakers just in time for the 2012 Summer Olympics in London. These shoes are expected to be worn by LeBron James as Team USA goes for the gold.
But before we get to London, we have to take an in-depth look at these sneakers to make sure they are worthy of being on display for all the world to see.
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Wow Factor: 8 out of 10
Nike didn't need to go with something flashy since these shoes will be showcased on the Olympics by the best basketball player in the world, and fortunately, it didn't try to get too cute with this.
There is some flash to it—it's Nike, so there was little chance of subtle greatness—but it feels very subdued. It is a strong look for the brand and one that it can learn from in the future.
I do like that the high-top color comes down the sides of the shoes. It creates a very nice dynamic with the Nike Swoosh logo in between the tongue and sides. It's a good look that catches your eye right away.
Design: 9 out of 10
As mentioned in the previous section, I do like a lot of the design. Even if it doesn't reach out and smack you in the face for a big wow factor grade, the design is really strong and some of the best work Nike has done this year.
One of the great things about the design is how everything feeds into the next thing. The tongue meshes well with the upper part of the shoe, and the quarters look great with everything around it.
Overall Swag Grade: 8 out of 10
Perhaps I am grading on a harsh curve, because I do like the shoes and think there is an argument to be made for an 8.5 or nine. There is just something holding me back.
For a pair of sneakers, you could do far worse than grabbing the Hyperdunk Plus shoes. There is just one thing missing. I think that it's not subtle enough to be among the all-time greats, nor is there one thing worth putting it over the top. It is a very good shoe, though it just misses that greatness mark.
*All photos courtesy of Nike.com






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