Stephen Curry Has 'Nearly Locked' Lifetime Under Armour Contract Worth More Than $1B

Tim Daniels@@TimDanielsBRFeatured Columnist IVSeptember 13, 2022

Golden State Warriors guard Stephen Curry (30) during Game 5 of basketball's NBA Finals against the Boston Celtics in San Francisco, Monday, June 13, 2022. (AP Photo/Jed Jacobsohn)
Stephen Curry (AP Photo/Jed Jacobsohn)

Golden State Warriors superstar Stephen Curry and Under Armour have reportedly "nearly locked" down details for a lifetime endorsement contract that could be worth over $1 billion.

Matt Sullivan of Rolling Stone reported Monday the extension talks with Curry, whose current deal runs through 2024, come despite some friction between the two-time NBA MVP and Under Armour founder Kevin Plank since he joined the brand in 2013.

"There wasn't quite an understanding of what it took to run a business like that properly," Curry said about the company's commitment to his signature shoe in the early stages. "So, yeah, I got mad."

Curry and Plank have also been at odds at times over the founder's public support of former President Donald Trump. While Plank told Sullivan there's "zero beef," the longtime Warriors cornerstone doesn't necessarily agree with that assessment.

"When you represent a company that big, you can't just fly by the seat of your pants," Curry said.

The eight-time All-Star added there were discussions about potentially leaving the company in 2018 before Under Armour agreed to separate the Curry Brand in a style similar to Nike's Jordan Brand.

"I don't have to raise my voice to get mad," Curry says. "That's the best part about it."

The fact he's discussed a lifetime deal with the company suggests the relationship has at least improved over the past four years since the individual brand was established.

Meanwhile, Curry helped lead the Warriors to their fourth championship since 2015 in June, and he captured his first Finals MVP Award in the process.

It came after another terrific regular season where he averaged 25.5 points, 6.3 assists, 5.2 rebounds, 4.5 threes and 1.3 steals across 64 appearances.

A lucrative Under Armour extension would add to on-court earnings that have already topped $254.7 million as he gets ready to start a new four-year, $215.4 million contract with Golden State, per Spotrac.

Curry and the Warriors tip off the 2022-23 season Oct. 18 when they face LeBron James and the Los Angeles Lakers.