NFL Commissioner Roger Goodell confirmed the league's Sunday Ticket package will be leaving DirecTV for a streaming service in 2023.
"I clearly believe we'll be moving to a streaming service," Goodell said Friday on CNBC.
Goodell expects to have a decision in place regarding a partner by the fall. DirecTV has carried Sunday Ticket since its inception in 1994.
Apple, Disney and Amazon have each made offers to take over the service, which has typically been a money-loser for DirecTV given the massive rights fees. However, it's likely the streaming giants view the NFL package as a gateway to adding subscribers to their services and getting more eyes on their existing properties.
Amazon Prime Video, which already became the NFL's broadcast partner for Thursday Night Football, holds a 21 percent market share. Disney+ holds a 14 percent market share, and the company has an existing relationship with the NFL through Monday Night Football.