Report: 'Ted Lasso,' Premier League Agree to Licensing Deal Worth as Much as $680K

Timothy Rapp@@TRappaRTFeatured Columnist IVOctober 4, 2021

LOS ANGELES, CALIFORNIA - SEPTEMBER 19: Cast and crew such as Leann Bowen, Jeff Ingold , Tina Pawlik, Jeremy Swift, Phil Dunster , Bill Lawrence, Brett Goldstein, Hannah Waddingham, Jason Sudeikis, Juno Temple, Brendan Hunt, Bill Wrubel, Phoebe Walsh, and Nick Mohammed, winners of the Outstanding Comedy Series award for Ted Lasso, pose in the press room during the 73rd Primetime Emmy Awards at L.A. LIVE on September 19, 2021 in Los Angeles, California. (Jay L. Clendenin / Los Angeles Times via Getty Images)
Jay L. Clendenin / Los Angeles Times via Getty Images

The Premier League and Apple's hit television show Ted Lasso have agreed to a licensing deal worth as much as £500,000, according to Matt Slater of The Athletic. 

Per that report, the deal will allow the show to use "archive footage, the Premier League's logos, club kits and even the league trophy." 

Slater added that the "previously skeptical Premier League executives have grown to love the show's folksy charm."

The show has proven to be a major hit, winning an Emmy for "Outstanding Comedy Series" at this year's awards. Lasso, played by Saturday Night Live alum Jason Sudeikis, started as a series of commercials for NBC's Premier League coverage in the United States, originally as the unwitting American manager for Tottenham. 

In the show, he serves as the manager of the fictional AFC Richmond. 


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