Alabama's Ga'Quincy 'Kool-Aid' McKinstry Signs NIL Deal with Drink Company

Tyler Conway@@jtylerconwayFeatured Columnist IVAugust 18, 2021

NEW YORK, NY - NOVEMBER 26:  The Kool-Aid Man balloon during the 89th Annual Macy's Thanksgiving Day Parade on November 26, 2015 in New York City.  (Photo by Mireya Acierto/FilmMagic)
Mireya Acierto/FilmMagic

The Kool-Aid man is coming to Tuscaloosa.

Freshman defensive back Ga'Quincy McKinstry, who goes by the nickname "Kool-Aid," has inked an NIL deal with the company.

Ga’Quincy McKinstry @koolaid

OHHH YEAHH! <a href="https://twitter.com/GaQMcK1?ref_src=twsrc%5Etfw">@GaQMcK1</a> <a href="https://twitter.com/hashtag/ItsOfficial?src=hash&amp;ref_src=twsrc%5Etfw">#ItsOfficial</a> <a href="https://twitter.com/hashtag/SigningDay?src=hash&amp;ref_src=twsrc%5Etfw">#SigningDay</a> <a href="https://twitter.com/hashtag/BrandAthlete?src=hash&amp;ref_src=twsrc%5Etfw">#BrandAthlete</a> <a href="https://t.co/bfiO9KwIW9">pic.twitter.com/bfiO9KwIW9</a>

Kool-Aid Man @GaQMcK1

Sooooo does this mean I get to shout OH YEAH if I want when I walk into a new room 👀 ?🤔 <a href="https://twitter.com/koolaid?ref_src=twsrc%5Etfw">@koolaid</a> <a href="https://t.co/YQJlysjHV5">pic.twitter.com/YQJlysjHV5</a>

First of all, we must acknowledge that Kool-Aid is a great nickname. You would think it would be reserved for a defensive lineman who bursts through opposing offensive lines, but we'll allow this exception.

Let's also hope that this starts a trend of players giving themselves branded nicknames in hopes of landing endorsement deals. 

If you're taking suggestions, prep players: Start calling yourself Lamborghini. It not only makes you sound very fast but also may lead to an endorsement deal where you get to drive around a $500,000 car.

If McKinstry taught us anything, it's to always be thinking ahead with branding ideas.