LeBron James: Nike Creates New Lion Logo for NBA Star's off-Court Collection

The Miami Heat and NBA superstar LeBron James will have a new sportswear collection for sale later this month from his sponsor Nike featuring a lion logo, according to USA Today.

James' "Lion 6" logo will be seen on his off-court clothing collection, which includes shoes, jackets, classy t-shirts and rugby shirts

Nike thinks James has the heart of a lion, and one of the company's websites that showcases James' "Always On" products posted the following sonnet titled "The Heart of a Lion."

"

Beat after beat.
Game after game.
Lebron James’ heart stays strong.
The two-time NBA MVP has seen his fair share of battles.
He’s done his time on the hardwood.
In the gym.
And around the neighborhood.
With every victory the beast within grows stronger.
More determined.
Fearless.

Always On.

"

Following a tumultuous first year with the Miami Heat last season after his controversial departure from the Cleveland Cavaliers in the summer of 2010, James has taken a laid-back and smart approach to advertising this summer.

James has made fun of his receding hairline, he made a cool McDonalds commercial, and he really hasn't done or said anything to damage his fragile public reputation.

Throughout his career as an NBA star, James has done a fantastic job of building his brand and taking good care of the business side of being a basketball icon. Whether he's liked or not, he's a marketing superstar right now and will be for years.

LeBron's new line of sportswear is pretty cool, but will you buy it?

Image taken from here.

Nicholas Goss is a Featured Columnist at Bleacher Report, follow him on Twitter for the latest sports news and updates.  Follow @NicholasGoss35