How ESPN Has Ruined The Cavs-Celtics Series
By JOHN P. WISE
One Great Season
When I left my apartment to pick up some food about a half hour before game time, Stuart Scott was teasing his typically annoyed ESPN audience with, "Stay tuned for what will be the most important game in the history of the Cleveland Cavaliers."
When I returned 20 minutes later, he was throwing to colleague Michael Wilbon, who was far, far away from the Boston-Cleveland game, getting ready to explain "what tonight's Game 6 will mean for LeBron's legacy."
The legacy of a 25-year-old basketball player who's about halfway into his prime and barely more than a third of the way through his career overall?
Working at home all day every day means I get to have ESPN on all day long, which in some ways is a good thing. I obviously get to stay up to date on the day's sports news and so forth, but the overkill is truly disgusting. You take the good with the bad, I guess.
When I used to work at FOX, I heard from several reliable co-workers, including one who claimed she was on the distribution list, that there was some electronic directive emailed out from the top reaches of the company every morning, emphasizing what the day's talking points were to be. Translation: Let's pound Obama for this, or let's praise Palin for that.
I've got to think the high-level folks in Bristol do the same thing, because the LeBron's-last-game-in-Cleveland talk earned a mere mention on "SportsCenter" Tuesday morning, but such speculation -- and until July 1 that's all it will be -- has since ramped up to a level unprecedented even by ESPN's norms. In fact, Jimmy Clausen's pre-draft and draft-night coverage are starting to get a little jealous.
So while I'll be rooting for my Cavs for the next couple of hours, a small -- very small -- piece of me will be relieved if they lose because the postseason hype will be overwith. All that remains to be seen is where LeBron signs over the summer, and I can't imagine ESPN will cover that story too much.
