A highlight of LeBron James posterizing Nemanja Bjelica in Nov. 2019 sold on NBA Top Shot for $208,000 on Monday, which is now the most lucrative sale in the company's history:
NBA Top Shot @nba_topshot
👑ALL HAIL THE KING👑 @YoDough scooped up this Legendary LeBron James Moment from our Cosmic Series 1 set for $208,000‼️ This Moment is from our first Legendary set ever minted 💯 The top acquisition for any NBA Top Shot Moment ... so far. Congrats on the nice pickup! 👑 https://t.co/rFLMzbwXN7
"Iconic buy," Roham Gharegozlou, the CEO of Dapper Labs—which produces both Top Shot and the Flow blockchain—told Darren Rovell of the Action Network. "It's one of the rarest moments that will ever exist on Top Shot."
The buyer, Jesse Schwarz, commented on the purchase while noting others who were involved in the acquisition, which included Bleacher Report's Adam Lefkoe:
The NBA and its players get a cut of any Top Shot sale, making its highlight-selling business a model to keep an eye on in the future.
For more on NBA Top Shot, check out this article from B/R's Sean Highkin on the recent phenomenon.