NCAA Files 'Battle in the Bubble' Trademark for Use in Tournaments

Even though the NCAA hasn't announced plans to try hosting sporting events in a single location, a recent trademark filing could be an indicator that something is being planned. 

Per Darren Rovell of the Action Network, the NCAA filed to trademark the phrase “Battle in the Bubble" last week: 

"Trademark attorney Josh Gerben said that the word 'bubble' seems to be in the common domain and therefore is likely not trademarkable. But a modification of bubble, like the WNBA, which is seeking to trademark 'Wubble,' or a phrase like 'Battle in the Bubble' should have no problem getting through."

Last month, NCAA President Mark Emmert said the organization could use "bubble or semi-bubble models" for championship events, via CBS Sports' Kyle Boone: 

"If we modify the model, shrink bracket sizes, do everything in pre-determined sites, instead of running kids around the country … move toward bubbles or semi-bubble models. There's a way to do it. Will it be normal? Of course not. Will it create other conflicts and challenges? Of course. But is it doable? Yeah. We want to make it work for these students."

Emmert did note "at this point" the NCAA can't hold fall championship events "because there's not enough schools participating." 

The Big Ten and Pac-12 are the only Power Five conferences that have postponed their fall sports schedule due to the coronavirus pandemic. The ACC, SEC and Big 12 are moving forward with plans for conference-only football seasons. 

The bubble concept has been effective for pro sports leagues trying to finish out their seasons. The NBA, WNBA and NHL have held games in isolated locations since July without having any COVID-19 outbreaks.