Played by actor and comedian "King" Keraun Harris, the Spokesplayer is described in a press release as a "man who's stepping into the spotlight and speaking up for the next generation of Madden players and NFL athletes and inspiring them to go all out in Madden NFL 21."
He'll continue to work with the Madden community throughout the season to highlight the top moments.
Jackson, the video game's cover athlete, was previously involved in a teaser for the Spokesplayer alongside Ravens teammate Mark Ingram:
Madden NFL 21 is set for an Aug. 28 worldwide release on PlayStation 4, Xbox One and PC. The game will debut on the next generation of consoles, PlayStation 5 and Xbox Series X, when they're released during the 2020 holiday season.
The 2020 NFL season is scheduled to kick off Sept. 10 when Mahomes and the reigning Super Bowl champion Chiefs host the Houston Texans at Arrowhead Stadium.