The team announced Blank's intentions Wednesday, adding that he will also make an initial contribution of $300,000.
Atlanta Falcons @AtlantaFalcons
Arthur Blank is giving back once again. The personal proceeds from his upcoming book, ‘GOOD COMPANY’ will go to The National Center for Civil and Human Rights. Blank will make an initial contribution of $300,000. Learn more and pre-order at https://t.co/2v816n5vbb https://t.co/7GmalJZ8eC
Blank's story follows his journey from co-founding The Home Depot to turning the Falcons into a success by replicating the values and culture established at the home improvement company, which he left in 2001.
The donations come at a time when protests against systemic racism and police brutality are being held nationwide after the recent police killings of Black people.
"When good companies put the well-being of their customers, their associates and their communities first, financial success will follow," Blank writes in his book. "The entrepreneurs and business leaders of today and tomorrow have an extraordinary opportunity: to prove that through upholding values we can create value—for the company, for the customer and for the community."
Good Company is due out September 15.