Former NFL football quarterback Colin Kaepernick is seated on stage during W.E.B. Du Bois Medal ceremonies, Thursday, Oct. 11, 2018, at Harvard University, in Cambridge, Mass. Kaepernick is among eight recipients of Harvard University's W.E.B. Du Bois Medals in 2018. Harvard has awarded the medal since 2000 to people whose work has contributed to African and African-American culture. (AP Photo/Steven Senne)Steven Senne/Associated Press

Colin Kaepernick, Nike Win 2019 Emmy Award for 'Dream Crazy' Commercial

Rob GoldbergSep 16, 2019

A divisive commercial featuring Colin Kaepernick is now an award-winning one.

The Nike "Dream Crazy" spot released last September starring the former San Francisco 49ers quarterback won a Creative Arts Emmy for "outstanding commercial" Sunday night, according to Claudia Harmata of People.

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"Don't ask if your dreams are crazy; ask if they're crazy enough," Kaepernick said in the two-minute commercial.

The commercial was released in September of 2018, just as Kaepernick was beginning his second year away from the NFL. He has remained a free agent since the 2016 season when he kneeled during the national anthem before each game as a protest against racial inequality.

There was significant backlash after the ad was released, including from president Donald Trump:

On the other hand, there was also an outpour of support for the brand with raised stock prices and 170,000 new Instagram followers following the commercial.

The other nominees for outstanding commercial included Netflix, Apple’s MacBook, iPhone XS and Sandy Hook Promise, per Jessica Napoli of Fox News.