Bleacher Report's Chris Simms and Adam Lefkoe will bring their unique football insight to a new show that debuts on Wednesday night.
Simms & Lefkoe: The Show is a weekly program that will be released on Bleacher Report's mobile app, social media accounts and official YouTube channel.
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"The core value statement of the show is not to be HBO's Real Sports," Joe Yanarella, senior vice president of content for Bleacher Report, told Digiday's Sahil Patel. "We'll cover serious topics in player interviews, but this is more in the entertainment genre. We want to do stuff that has some fun and bite, which tends to be more social and viral."
Yanarella also cited the chemistry from Simms and Lefkoe's partnership and how they are able to drive conversations with their audience as being instrumental in helping to develop the show's voice.
"Short-form news and analysis is kind of overproduced these days—everyone does it, so it's difficult to stand out," Yanarella said. "Now, developing front-facing talent that connects with an audience and [through which] you can build a community around is what will differentiate you. So we're making more investments in that category."
Hall of Fame wide receiver Terrell Owens and Los Angeles Rams quarterback Jared Goff are among the guest stars who will appear on the show.