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Falcons May Have Figured It Out 🗣️
OAKLAND, CA - MAY 8: Kevin Durant #35 of the Golden State Warriors looks on during the game against the New Orleans Pelicans in Game Five of the Western Conference Semifinals of the 2018 NBA Playoffs on May 8, 2018 at Oracle Arena in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2018 NBAE (Photo by Garrett Ellwood/NBAE via Getty Images)
OAKLAND, CA - MAY 8: Kevin Durant #35 of the Golden State Warriors looks on during the game against the New Orleans Pelicans in Game Five of the Western Conference Semifinals of the 2018 NBA Playoffs on May 8, 2018 at Oracle Arena in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2018 NBAE (Photo by Garrett Ellwood/NBAE via Getty Images)Garrett Ellwood/Getty Images

Kevin Durant's KD 11 Signature Shoe Unveiled by Nike

Timothy Rapp
May 14, 2018

Nike unveiled the latest signature shoe for Kevin Durant on Monday, the KD 11:

Here's a look at the shoe in a different color: 

Durant had the third-best selling signature shoe in 2017, according to Kurt Badenhausen of Forbes, behind only LeBron James (Nike) and Kyrie Irving (Nike). Steph Curry (Under Armour) and Michael Jordan (Jordan Brand) rounded out the top five.

Durant and Curry swapped places on the list in 2017. 

Per Badenhausen, "NPD reports dollar sales for Under Armour performance basketball were off 39 percent in 2017, with its market share falling to 12.1 percent, from 17.2 percent. 'Under Armour had a couple of good shoes, but they really overshot the market and made more than there was demand for,' says [NPD Group analyst Matt] Powell."

Falcons May Have Figured It Out 🗣️