After becoming the first No. 16 seed to upset a No. 1 seed Friday night, UMBC is looking to cash in.
ESPN.com's Darren Rovell reported the school has filed a trademark for "16 over 1," along with trademarks for "Retrievers" and "Retriever Nation." The latter two have been a part of the school's lexicon for years but had not been trademarked.
"With all the attention, it made sense for us to take care of it right away," UMBC athletic director Tim Hall said.
Rovell noted the trademark approval process could take up to a year but added that the pending trademark may allow the university to stop people from selling unlicensed gear, which has been happening since UMBC took down Virginia in the biggest upset in tournament history.
The Retrievers will attempt to advance to the second week of the tournament Sunday against ninth-seeded Kansas State.