Better Business Bureau CEO Says LaVar Ball's Big Baller Brand Has 'F' Rating

Scott Polacek@@ScottPolacekFeatured ColumnistJanuary 8, 2018

The father of American basketball players LiAngelo and LaMelo,  LaVar Ball reacts during the training session at the BC Prienai-Birstonas Vytautas arena in Prienai, Lithuania, Friday, Jan. 5, 2018. LiAngelo Ball and LaMelo Ball have signed a one-year contract to play for Lithuanian professional basketball club Prienai - Birstonas Vytautas, in the southern Lithuania town of Prienai, some 110 km (68 miles) from the Lithuanian capital Vilnius.(AP Photo/Mindaugas Kulbis)
Mindaugas Kulbis/Associated Press

Customers may want to think twice before buying products from Big Baller Brand.

According to a Monday report from TMZ Sports, the Better Business Bureau said LaVar Ball's company has an F, the lowest grade it gives out. The Better Business Bureau "has been inundated with complaints from customers who either didn't get their orders…or got the wrong ones."

Big Baller Brand earned 41 negative reviews—33 of which are formal complaints—to zero positive ones.

The Better Business Bureau CEO of Central California, Blair Looney, told TMZ Sports, "This is very definitely substandard normal business practices for anybody."

The idea that you get what you pay for apparently doesn't apply for Big Baller Brand. Lonzo Ball's signature ZO2 shoes sell for $495, with sandals going for a head-turning $220.

ESPN's Darren Rovell reported in April that Nike, Under Armour and Adidas all said they were not interested in making a deal with the Balls when "LaVar insisted that they license his upstart Big Baller Brand from him."

LaVar, no stranger to controversy, made headlines recently. He told Jeff Goodman of ESPN.com that Los Angeles Lakers head coach Luke Walton has lost control of a team that no longer has any interest in playing for him.

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