Welcome to a world where a 16-year-old kid has his own signature sneaker.
Big Baller Brand released the Melo Ball 1 line for LaMelo Ball, the youngest brother of Los Angeles Lakers rookie Lonzo Ball. In a video released by SLAM—which featured rapping by the eldest Ball—the teenager says, "Sometimes old people just don't get it."
"History is dependent on the new generation to write the next chapter," Ball says. "And that time is now."
The ad ends with the youngest Ball brother driving off in a Lamborghini. Based on the upscale ad and Big Baller Brand's other items, it shouldn't come as a major shock that SLAM's Franklyn Calle identified the sticker price as a massive $395.
The 6'5" guard will start his junior year of high school this fall.