Twitter Reacts to News That Nike, Adidas and Under Armour Won't Sign Lonzo Ball

On Friday, ESPN.com's Darren Rovell broke news that Nike, Adidas and Under Armour will not sign Lonzo Ball and have no interest in licensing Big Baller Brand apparel.

Striking out with the sneaker industry's titans would get most people down. Not Lonzo's outspoken father, LaVar Ball.

"We've said from the beginning, we aren't looking for an endorsement deal. We're looking for co-branding, a true partner," he told Rovell. "But they're not ready for that because they're not used to that model. But hey, the taxi industry wasn't ready for Uber either."

Once Twitter caught wind of the ever-polarizing Ball family's latest episode, it became a free-for-all: 

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pic.twitter.com/NkQM5ulcLY

— Brandon Richard (@xBRICHx) April 28, 2017"

[Twitter]