Los Angeles Chargers Change Logo Multiple Times After Initial Reveal

Joe Pantorno@@JoePantornoFeatured ColumnistJanuary 14, 2017

KANSAS CITY, MO - SEPTEMBER 11:  A general view of footballs and a helmet on the field prior to the game between the San Diego Chargers and the Kansas City Chiefs on September 11, 2016 at Arrowhead Stadium in Kansas City, Missouri.  (Photo by Peter G. Aiken/Getty Images) *** Local Caption ***
Peter G. Aiken/Getty Images

The Los Angeles Chargers seem to be having some difficulties finding an identity. On Friday, the team's logo on social media changed for the third time in two days, as documented by Michael Gehlken of the San Diego Union-Tribune:

On Thursday, Chargers chairman Dean Spanos announced that the organization would be moving from San Diego, California—which was the team's home since 1961—to Los Angeles, via Jim Trotter and Eric D. Williams of ESPN.com.

The Chargers initially released a white, interlocking "LA" that was poorly received on Twitter:

Some, like Jeremy Ross of CBS 2-TV Chicago likened it to the logo used by the Los Angeles Dodgers:

Others just wanted to make their dissatisfaction clear, via ESPN.com's Arash Markazi:

Earlier on Friday, the Chargers changed the color scheme of the "LA" to the organization's traditional colors of powder blue and gold. 

Los Angeles wore those colors until 1974, until the powder blue become a royal blue then evolved into navy in 1985, via the team's official website

However, the move did little to sway public opinion like that of Vice Sports' Karisa Maxwell:

Now, the Chargers' third different logo in two days is similar to the secondary logo that it's been using since 2007. 

Given the unpredictability of the team's social media account, though, fans and critics might want to wait at least a day or two before going in on this newest emblem. 

Regardless, the Chargers' first 48 hours back in Los Angeles since 1960 has not been a smooth transition. 

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