Both Pittsburgh Steelers running back Le'Veon Bell and New York Giants wide receiver Odell Beckham Jr. took exception to the NFL's decision not to fine Ezekiel Elliott for his celebration in the Dallas Cowboys' win over the Tampa Bay Buccaneers.
After scoring in the second quarter Sunday night, the Cowboys running back hopped into the Salvation Army kettle situated outside the end zone:
Considering how the NFL has cracked down on end-zone celebrations, Bell and Beckham were surprised to learn Elliott won't receive any retroactive punishment:
Elliott announced on Twitter he'll donate $21,000 to the Salvation Army. ESPN's Darren Rovell reported Monday night that the organization had seen a 61 percent increase in donations ($182,000) a little over 12 hours after Elliott's touchdown.
As Bell joked with NFL Media's Aditi Kinkhabwala, he should look to involve a Salvation Army kettle in his next celebration:
The NFL was undoubtedly in a tough position. It could either fine a player for helping draw attention to a worthy cause, or it could let Elliott go unpunished and look hypocritical in the process.
Perhaps this situation can spur a change in the league policy regarding touchdown celebrations.