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Every year, Nike teams up with kids from the Doernbecher Children's Hospital to create custom shoes that are later auctioned off with proceeds going back to the kids in need.
This year alone, they raised $1.2 million. Watch this video to see the custom cleats.
Want to get involved? These shoes are available at Nike.com, and the proceeds go to the hospital. Or you can donate directly to the hospital: https://www.onwardohsu.org/donation/heal-kids.