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Las Vegas Golden Knights' Trademark Application Denied

Joe Pantorno@@JoePantornoFeatured Columnist

LAS VEGAS, NV - NOVEMBER 22:  The team name and logo for the Vegas Golden Knights are displayed on T-Mobile Arena's video mesh wall after the Vegas Golden Knights was announced as the name for the Las Vegas NHL franchise at T-Mobile Arena on November 22, 2016 in Las Vegas, Nevada. The team will begin play in the 2017-18 season.  (Photo by Ethan Miller/Getty Images)
Ethan Miller/Getty Images

The NHL's 31st franchise that was awarded to Las Vegas hit a snag just weeks after revealing its new team name, the Golden Knights. 

On Wednesday, the team's application to trademark the name was turned down by the United States Patent and Trademark Office (USPTO), which cited the similarities between Vegas and The College of Saint Rose Golden Knights as grounds for denial: "Marks may be confusingly similar in appearance where similar terms or phrases or similar parts of terms or phrases appear in the compared marks and create a similar overall commercial impression." 

Here is the team's unveiled logo, via the Hockey News:

The Hockey News @TheHockeyNews

Check out the logo and colors of the Vegas Golden Knights, the NHL's newest franchise https://t.co/rsa3W0EUO9 https://t.co/Q4RsXXaVrR

And here is The College of Saint Rose's logo, via SB Nation's Winging It In Motown:

Winging It In Motown @wingingitmotown

LRT - according to that letter, here's the problem with the Vegas Golden Knights trademark application https://t.co/LDWvJyfByo

The NHL franchise sent a statement to Alex Prewitt of Sports Illustrated after the team's application was denied on Wednesday, citing other sports teams that share the same name as a reason to change the ruling:

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Alex Prewitt @alex_prewitt

Statement sent by Las Vegas franchise to @SINow on rejection of the Golden Knights trademark: https://t.co/SvSym76VXv

NHL deputy commissioner Bill Daly also released a statement Thursday, courtesy of the Chicago Sun-Times' Mark Lazerus: 

Mark Lazerus @MarkLazerus

Bill Daly on the Vegas Golden Knights trademark concerns. https://t.co/y9NI0s7QHq

The USPTO stated that Black Knight Sports and Entertainment, which won Vegas' bid for housing an NHL team, can "respond to the refusal by submitting evidence and arguments in support of registration."

While this wouldn't necessarily have been a big deal for the new franchise that won't begin play until the 2017-18 season, ownership unveiled this logo and scheme on Nov. 22 during a ceremony in front of fans and season-ticket holders outside its new home at T-Mobile Arena.

This obviously raises the question as to how no one in the organization thought it wise to get the trademark approved before presenting it to the sporting world. 

Now Las Vegas' NHL franchise will have to fight for its new name, or else it could begin play next fall under a different moniker. 

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