Adidas Reveals New Personal Logo for Houston Rockets Star James Harden

Andrew Gould@AndrewGould4Featured ColumnistAugust 9, 2016
Darren Rovell @darrenrovell

Adidas unveils new James Harden logo https://t.co/oiFgvXyvVC

James Harden already has an iconic look thanks to his beard, but he now has a personal logo, too.

Adidas released the emblem for the Houston Rockets shooting guard Tuesday. There's an H somewhere in the black-and-white optical illusion. Aside from that, it's hard to stare too long without getting a headache.

Yet it's nowhere near as dizzying as the video he posted:

James Harden @JHarden13

THE MARK #themark Follow @projectharden https://t.co/Ifeu5P9Pfw

Like everything else, it wasn't initially well-received on Twitter:

Zach Harper @talkhoops

James Harden’s logo is a snippet of a Pacman grid? https://t.co/cVn80WZcUG

Pratik @PatelESPN

Figured out James Harden's new logo. It's an "I" for "Iso" https://t.co/qKekkliZ4y

Zack Stovall @ZStovall

Fixed James Harden's logo for him, free of charge, no problemo James, don't sweat it https://t.co/5xO2epPv5Y

Personal logos are a growing trend among athletes, but Harden doesn’t need a brand image when one’s growing from his face.



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