Nike Debuts Incredible Kobe Bryant Commercial in China: 'You Should Hate Me'

Kobe Bryant’s new Nike commercial will give you goosebumps.

It’s well-documented that the Black Mamba is an absolute icon in China, which is a credit to Nike as well as the retiring Los Angeles Lakers guard.

Bryant’s new spot for the company focuses on that love and explains why he should really be hated. Don’t worry, he clarifies things.

In a season filled to the brim with Kobe tributes, this commercial ranks near the top.

[YouTube, h/t Adweek]