The fun-loving wideouts took the celebration game so far, in fact, that the NFL now penalizes and/or fines any player who excessively celebrates on the field. However, with the help of Owens, players who are still in the playoffs can finally dance like no one is watching.
The 42-year-old Owens has teamed up with Butterfinger to encourage players to celebrate during the conference title games and the Super Bowl. Any fine up to $50,000, it's on them.
Not a bad deal.
To promote Butterfinger's "Bolder than Bold" campaign, Owens hit the streets with Billy on the Street host Billy Eichner and interacted with random people. This was their chance to show one of the greatest receivers (and celebration artists) in NFL history what they could do.
While some of the fans had decent moves, Owens and Butterfinger are hoping to see NFL players go even bolder in the final three games of the season.