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Sneak Peak of LeBron's 1st 76ers Merch in Philly at Mitchell & Ness Revealed in New Video

Timothy Rapp
Jul 26, 2026

Mitchell & Ness, a vintage sports clothing company based in Philadelphia, is releasing "The King is Here" t-shirts on Sunday in honor of the Philadelphia 76ers signing LeBron James in free agency.

LeBron merchandise is going to fly off the shelves in Philly following his addition—within hours of his free agency announcement, Fanatics had already sold out of his Sixers' jerseys.

Clearly Philadelphia is thrilled to see what James can do alongside Joel Embiid, Tyrese Maxey, Jaylen Brown and V.J. Edgecombe, with championships expectations back on the menu.