Packers President Says Team Must Be 'More Aggressive With Revenue Generation' to Remain Competitive

The Green Bay Packers have managed to find success as the NFL's only publicly owned franchise, but president and CEO Ed Policy believes the organization may have to make adjustments to stay competitive.

"It's like other teams have access to this ATM machine that we just don't have right now," Policy told reporters Friday.

Specifically, Policy said the Packers must be "more aggressive" in generating revenue.

"We're going to have to be more aggressive with revenue generation going forward," Policy said. "We all know the cost of competing in the NFL is going up, and other teams have access to capital sources that we just don't have."

Policy noted that other teams "can sell 5 to 10 percent of their equity" without having to give up control of the team, a luxury the Packers don't have. Doing so allows teams to "raise more money than we have in our capital reserve fund in just a matter of months."

While Policy said the team won't sell the naming rights to the iconic Lambeau Field, named after the Packers' founder, it will consider selling the rights to the practice facility.

Green Bay has already taken efforts to increase revenue, such as holding Luke Combs concerts inside the stadium in May. The stadium will also host a game between Notre Dame and Wisconsin on Sept. 6.

Being a publicly owned franchise is something that sets the Packers apart from other organizations, but it also comes with a unique set of challenges. That means Green Bay must get creative in how it makes money.