Packers President Talks Potentially Selling Naming Rights for Lambeau Field, More Properties

The Green Bay Packers are the last publicly-owned franchise in the NFL, and team president and CEO Ed Policy is searching for new ways to generate revenue.

While speaking to Ben Fischer of Sports Business Journal, Policy revealed that he's considering the possibility of selling the naming rights for the iconic Lambeau Field and other Packers properties.

"We're soon to be the only stadium without naming rights," Policy said, referring to the forthcoming end of Chicago's Soldier Field as an NFL venue. "That's not a threshold we're looking to cross any time soon, but we might be a little more aggressive with some of the other entitlement inventory we just hadn't taken advantage of in the past, including things like training facility entitlements and the Titletown campus."

Fischer explained, "As the league's only nonprofit, the Packers cannot engage in true equity financing (its 'public shares' it occasionally sells are little more than souvenirs) and has no billionaire owner who can reach into his or her own pockets to fund the team." Policy took over as president after Mark Murphy retired last July, and he's felt that Green Bay is at a disadvantage when it comes to increasing revenue.

"If you think about, any other team, they've got deep-pocketed owners, most of them are worth significantly more than that, and they could sell less than 10 percent of their team, give up no controlling interest, and raise a heck of a lot more than that," Policy said.

The Packers even took the step of raising ticket prices by three to 11 percent for the 2026 season, but Policy still doesn't feel that's enough to improve the franchise's financial standing.

"Despite the fact that we are probably a top-three team in terms of demand, we are middle of the pack in terms of price," he said.

According to Mike Florio of Pro Football Talk, the Packers "still emerged from their most recent fiscal year with a profit of $83.7 million." That figure is sustainable for now, but Policy hopes to ensure the situation doesn't deteriorate further in the coming years.

"Finance and economics really don't play into our football decision-making right now, and it's my job to ensure that it never does," Policy told Fischer. "Given the pace that the expenses have accelerated over the past few years, if we find ourselves falling behind, it's going to be really hard to catch up. So, we have to keep ourselves in a position where we're not falling behind."