
Lakers Name Dodgers Exec Lon Rosen as President of Business Operations
Longtime Los Angeles Dodgers executive Lon Rosen is leaving MLB for the NBA.
Rosen has been named the Los Angeles Lakers' new president of business operations, the team announced Thursday.
Rosen had worked since 2012 as the Dodgers' executive vice president and chief marketing officer.
He will take over for former Lakers president of business operations Tim Harris, who recently stepped down after three decades in the position.
Lakers governor Jeanie Buss said in a statement that she has "seen the impact that Lon has had in our industry" for years.
"Over that time, I have learned that not only is Lon a great person, but he also has a deep understanding of both sports and entertainment and a true feel for where this business is headed," Buss wrote.
Rosen said in a statement that he would work on "figuring out how to do right by our employees and our partners while ensuring that the Lakers continue to provide an unparalleled experience for our fans."
While working for the Dodgers, Rosen was in charge of directing the revenue-generating departments of the second highest-valued club in MLB.
The Dodgers credited Rosen with helping the brand generate "league-leading attendance at Dodger Stadium each year since 2013, ratings increases in all forms of media and exponential growth of the team's digital footprint."
Rosen's previous roles include running his own sports marketing company and working for Magic Johnson's investment company.
He also worked for the Lakers as an intern while attending USC and as an executive in the 1980s, according to the team.
The Dodgers ranked second in MLB on Forbes' latest valuation list with an estimated value of $6.8 billion.
The Lakers were ranked second in the NBA by Forbes with a projected value of $10 billion.
The news comes seven months after Buss and her family entered an agreement to sell the majority of the Lakers to Mark Walter, who also owns the Dodgers, the Los Angeles Sparks and the PWHL. Buss is expected to stay on with the franchise for at least a five-year term as governor.

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