Steph Curry, Luka Doncic Headline NBA's Top-Selling Jerseys from 1st Half of 2025-26 Season

Stephen Curry and Luka Dončić are owners of the most popular jerseys in the NBA through the first half of the 2025-26 season.

Curry and Dončić lead the league in NBA Store sales through January, the NBA announced Tuesday.

The top five best-selling jerseys are rounded out by the New York Knicks' Jalen Brunson, San Antonio Spurs' Victor Wembanyama and the Lakers' LeBron James.

Boston Celtics star Jayson Tatum ranked eighth among jersey sales despite having yet to play this season after suffering a torn Achilles during last spring's playoff run.

The only rookie to rank among the top 15 in jersey sales is the Dallas Mavericks' Cooper Flagg, who ranks second only to his former Duke teammate Kon Knueppel for the rookie scoring lead with 18.8 points per game so far this season.

Dončić finished the 2024-25 regular season atop the jersey sale rankings following his trade from the Mavericks to the Lakers. That marked the first time since 2013 any player other than Curry or James led in the league in jersey sales, according to NBA.com.

Curry is now on track to reclaim his place as owner of the most popular jersey in the NBA after averaging 27.4 points through the first 34 games of his 17th season in the Bay Area.