NBA's Chris Paul, WNBA's Paige Bueckers Team Up to Launch New Ragerz Snack

Dallas Wings star Paige Bueckers became the first WNBA player to take equity in an NBA player's brand by signing with Chris Paul's Good Eat'n plant-based snack company.

Paul's company announced in a Tuesday Instagram post that Bueckers had co-developed a new Good Eat'n snack product called Ragerz.

"This is the first time a WNBA player had equity stakes with an NBA player and his brand," Bueckers told PEOPLE's Jordan Greene. "To be the first to do something is exciting because it means you're not going to be the last. It's kind of the start of something."

Good Eat'n is also partnering with Bueckers' charitable foundation to donate products to the anti-hunger non-profit Feed the Children, according to the brand.

Paul and the delivery app Gopuff initially co-created Good Eat'n in 2022. The snack products are now available at Walmart.

ESPN's Shams Charania reported in November that Paul planned to retire after the 2025-26 season, although his status in the NBA is currently in limbo following an abrupt split with the Los Angeles Clippers.

Paul, who cannot yet be waived or traded by the Clippers, recently said he was "staying ready" for whatever happens next.

Bueckers is meanwhile preparing to follow up her WNBA Rookie of the Year campaign with her Unrivaled debut this winter. The Wings star is set to make her first appearance in the 3v3 league when Breeze BC tips off against the Phantom BC on Jan. 5.